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Westville in Durban just got it’s first dedicated online, click and collect Supermarket. It’s called Kwanu

When we first started Calidascope our goal was to do our best to find interesting clients, doing interesting things, who wanted to shake up the status quo and get the attention of their market (not matter the size of their budget). Over the last 6 years we’ve had incredible fun on these projects.

FOR EXAMPLE – THE LEGO MOVIE AND LANSER’S ON MAIN

We designed and delivered Lego Mini-figures to Fresh, Gareth Cliff, Banong Matheba, Lee-Roy Right and Caspar Lee for the launch of the Lego Movie on DVD.

Calidascope Lego Minifigure Bonang Mthetha Top Billing DJ Fresh 5FM Lego Minifigure

We’ve worked with Lanser’s on Main (in Bryanston). We used TripAdvisor as the bench mark when Lanser’s first opened their doors. If you’ve not been, it’s guaranteed to be an experience you’ll remember. In 18 months Lanser’s on Main has gone from 48th on TripAdvisor, all the way to Number 1. Definitely Bryanston’s favourite Bistro

KWANU – WESTVILLE’s FIRST DEDICATED CLICK AND COLLECT SUPERMARKET

And most recently, we’ve been involved in the launch of Kwanu. A dedicated click and collect online supermarket located in Westville, Durban.

Kwanu is doing some interesting things in the world of online grocery shopping:

Located in Westville, as a Click and Collect service, they’re not focussing on national. In the words of Neville Dunn (ex MD of Masscash), “We’re not trying to solve for the National Market. We’re focussing on one community at a time. We think grocery online in South Africa will be most successful when it has a local focus and integration.”

They’re not a ‘buying business’, using local retailers. Says Andrew Mardon (ex National Buyer for Masscash), “Kwanu is focussed on delivering ‘everyday best prices’. We’ve built relationships with key suppliers, ensuring we can offer our customers the best possible prices everyday.”

By offering a click and collect service along with a focussed range, they’re solving the two biggest issues with shopping online for groceries… never substituting products for out of stock and South Africa’s unique challenges with delivery.

Kwanu’s results and customer feedback speak volumes.

Fast and friendly service! The quickest grocery run I have ever done.Kerri Wolfaardt

WOW !!! Kwanu is just the most incredible way to shop and has the most user friendly website – they have thought of everything to make shopping easier and then to top it all they definitely have the best pricing in town!! Last night I had a total life transforming moment – sitting at my computer in my PJ’S – normally you see everyone you have ever known when you shoot into the shops in your old tracksuit !!!Abigail de Robillard

Just had my first Kwanu experience. Will Def be back. Friendly guys and so easy. Thanks.Leigh Bolam

At Kwanu Promotional pricing is great!! But what you have to look at is the pricing of the products that are not on promotion as they still make up a significant part of your shopping basket! Here is where Kwanu wins. Would love for Kwanu to be put up against Checkers, Spar, PnP, on a basket of products across the range. My guess is that Kwanu is significantly cheaper!Grant Surmon

More than just Grocery Shopping

Kwanu is onto something. Grocery shopping is largely made up of the same basket of items, week in and week out. There isn’t any reason to have to walk the aisles of a store to do 90% of your shopping. Repeat purchases should be fast, easy and convenient. That’s what Kwanu is doing, and they’re doing it really well. We’re proud to be part of the adventure.


LOOKING TO DISRUPT YOUR MARKET?

If your business is looking to disrupt your market, Calidascope has an experienced team to help you execute your idea into the world. Contact Catri Dixon to set up some time to talk.