I’ve always loved guerrilla marketing, especially because it often entails a small brand taking on a big Gorilla. I’m almost always in David’s corner when Goliath is on the battle field.
Apple’s Watch launch didn’t let me down, as a smile was delivered to my face (excuse the pun) as brands came out to play on twitter 🙂 The examples I found weren’t little brands, they were pretty hefty ones themselves, but in todays business jungle, Apple is THE biggest Gorilla in the room.
You can find a longer list of them by clicking here
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