Word of mouth marketing (WOMM) can make or break a business. When people are talking about you positively, you’re flying. When people are talking about you negatively, you’re in trouble. In fact, if you get word of mouth marketing right you’ll possibly have little to no need of an advertising budget. Customers continuously telling others about how awesome you are is better than any billboard or Facebook Campaign.
While Word of Mouth Marketing has been around since the beginning of time, don’t make the mistake of thinking it has nothing to do with digital.
- Facebook likes
- TripAdvisor Reviews
- Google My Business Comments
- Twitter Followers
- Instagram Likes
- Brand Mentions
These all form part of WOMM, and should be lovingly and carefully curated and looked after.
It’s Never Too Late To Build Your First Website
A few weeks ago I met a business owner who’d not had a website or much of a digital presence over their 45 years of existence. How was that even possible I had wondered to myself? I felt like I was talking to someone from another dimension, and couldn’t wait to hear more. I work for an Agency helping our clients communicate to their audience and market, and a digital presence is always a critical and important piece of any strategy.
Anthony Pools is a swimming pool contractor, who have been building and renovating swimming pools throughout South Africa and across Africa for 45 years. They’re a successful business and in 2020 they decided a digital presence was needed.
I asked their MD, Warren Peterkin, how they’d done it? Survived and thrived for 45 years without much of a digital presence.
Word of mouth has worked for us for over 45 years. We build great pools and finish within the agreed upon time frame, with a top class team of people. We’ve attracted customers through our customers talking about their great experience with us.
And why digital now? What changes where you seeing that brought on a change in strategy?
Increasingly people have been asking to see pictures of our work, and I got tired of sending photos via Whatsapp, and scrolling through images on my phone. Having a website means there’s a place to send people who’ve asked to learn more about us.
Two Things I Learned
I walked away with two things from my conversation with Warren.
Success isn’t determined primarily by your marketing (no matter how much money you throw at it). Success is determined by a great product, delivered when you say it will be, through an awesome team of people. When you’ve got that right, then you have something worth telling the world about.
When you’ve got a great product, delivered on time, through a great team of people, you don’t even have to tell the world. Your customers, guests or clients will tell the world for you!
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