Brand, Customer Experience, Digital, Marketing, Strategy
There’s one sure way (as in almost 100% guaranteed) I’ve seen Hotels, Restaurants, Lodges, BnB’s, Movie Theatres, Golf Courses, etc, etc get ahead of their competition! Guest Reviews!! I’m not going to explain why guest reviews are so important...
Digital, Marketing, Social Media, Strategy
Word of mouth marketing (WOMM) can make or break a business. When people are talking about you positively, you’re flying. When people are talking about you negatively, you’re in trouble. In fact, if you get word of mouth marketing right you’ll possibly...
Brand, Disruption, Marketing, Social Media, Strategy, Trends
Oh dear. Things just got a lottle ugly out there for advertising platforms, as some very large Brands pull and pause their social media advertising spend. Facebook is getting the brunt of the attention over their lax approach to moderation by the Stop Hate for...
Digital, Disruption, Social Media, Strategy
Before it finally leaked out that Lance Armstrong had been making use of enhancements, there was a conversation that went something like this… Even if he is using enhancements, they’re all (professional cyclists) using them, so even if he is, it still...
Customer Experience, Digital, Disruption, Innovation, Marketing, Social Media, Strategy, Trends
Westville in Durban just got it’s first dedicated online, click and collect Supermarket. It’s called Kwanu When we first started Calidascope our goal was to do our best to find interesting clients, doing interesting things, who wanted to shake up the...
Digital, Marketing, Strategy
One of our client’s phoned me the other day. He sounded really angry. The reason? He’d just met with a strong competitor who boasted that his company had more Google reviews than he did. He wanted to know what I was going to do about it?...
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