Customer Experience Archives

Is It Important To Respond To Reviews? It Absolutely Is!

As someone who spends a large chunk of their life responding to guest reviews (mostly for Hotels and Restaurants), I’m often asked if it’s really important to reply to reviews? By golly YES IT IS! It’s massively important for some and all of the...

Guest Reviews Are How You Get Ahead In Hospitality

Brand, Customer Experience, Digital, Marketing, Strategy

There’s one sure way (as in almost 100% guaranteed) I’ve seen Hotels, Restaurants, Lodges, BnB’s, Movie Theatres, Golf Courses, etc, etc get ahead of their competition! Guest Reviews!! I’m not going to explain why guest reviews are so important...

Fake Online Reviews in Hospitality are Extremely Risky

Customer Experience

If you’re in the hospitality industry then you understand the value of an online review. Great one’s get you customers, and bad ones chase them away. Reviews have become a key marker towards your success. In todays connected and digitised world, a large...

Westville’s First Dedicated Click and Collect Supermarket

Customer Experience, Digital, Disruption, Innovation, Marketing, Social Media, Strategy, Trends

Westville in Durban just got it’s first dedicated online, click and collect Supermarket. It’s called Kwanu When we first started Calidascope our goal was to do our best to find interesting clients, doing interesting things, who wanted to shake up the...

The Importance Of Online Customer Reviews

Customer Experience, Digital, Social Media

During the past 6 years I’ve responded to thousands of customer reviews, for multiple clients in a wide variety of industries. If I’ve learned anything, it’s this…. when customer reviews are central to your business the results are obvious. Why...

There’s a new Bistro Restaurant in Bryanston

Customer Experience, Marketing, Social Media, Strategy

Right up front, for transparency sake, Lanser’s on Main is a client of Calidascope. Well done Lanser’s on Main, a new Bistro Restaurant in Bryanston. In just 3 months, they’ve taken their TripAdvisor ranking from 43rd down to 7th, for the Bryanston...

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