Digital, Marketing, Social Media, Strategy
Word of mouth marketing (WOMM) can make or break a business. When people are talking about you positively, you’re flying. When people are talking about you negatively, you’re in trouble. In fact, if you get word of mouth marketing right you’ll possibly...
Brand, Disruption, Marketing, Social Media, Strategy, Trends
Oh dear. Things just got a lottle ugly out there for advertising platforms, as some very large Brands pull and pause their social media advertising spend. Facebook is getting the brunt of the attention over their lax approach to moderation by the Stop Hate for...
Digital, Disruption, Social Media, Strategy
Before it finally leaked out that Lance Armstrong had been making use of enhancements, there was a conversation that went something like this… Even if he is using enhancements, they’re all (professional cyclists) using them, so even if he is, it still...
Customer Experience, Digital, Disruption, Innovation, Marketing, Social Media, Strategy, Trends
Westville in Durban just got it’s first dedicated online, click and collect Supermarket. It’s called Kwanu When we first started Calidascope our goal was to do our best to find interesting clients, doing interesting things, who wanted to shake up the...
Customer Experience, Digital, Social Media
During the past 6 years I’ve responded to thousands of customer reviews, for multiple clients in a wide variety of industries. If I’ve learned anything, it’s this…. when customer reviews are central to your business the results are obvious. Why...
#FutureNow, Digital, Social Media, Strategy, Trends
If you have a business, then in some way shape or form you make use of at least one Facebook Product (Facebook, Whatsapp, Instagram, Messenger, etc) Last night (SA time) was the mostly annual Facebook F8. It’s intended for developers and entrepreneurs who build...
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