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The Purpose Of A Business Is To Create A Sale

The Purpose Of A Business Is To Create A Sale

If you know Peter Drucker, then the title of this post might seem slightly off? Drucker is well known for saying: The Purpose of a Business is to Create a Customer I wondered about these two ideas the other day, and concluded that it’s an important choice for a...
Not so Fine Anymore

Not so Fine Anymore

I have a four-year old son, named Sam. As a parent and a father it is wonderful to see how he is continually trying to dent the universe, to coin a Steve “Job-ism. Recently, I returned home from a day at play. [At Calidascope, we are continually trying to refer to...